BREAK THE MOUNTAIN (BTM)
Break the mountains and rebuild a new mountain with enthusiasm and go extreme in passion for sports and life.
The brand slogan mark is fabricated and designed to bring upstanding self intention. The mark contains a resolution for sports world which benchmarks; Bring out the best in you by breaking the deterrent mountain in every identity.
The slogan mark it’s an expression of actual mountain but it carries a reference of the mountains in each individuality which attributes high-maintenances.
The slogan phrase is a symbol of conquering mountains like fear, hopelessness, laziness, indifference and regret, to triumph in action sports and to experience life to the edge, to be among the elite in everything that is done, it’s not just about making a difference in individual life but it also adhere to influence others.
To be among the elite platform five major elements requires which are; Hard Work , Sacrifice, Regiment, Commitment and Consistency.